A shift to patients
Sernova came to us for a rebrand that felt fresh and patient forward, that made the science of Type 1 Diabetes accessible to different levels of audiences. Our client wanted something bold and different leaning into a hand-crafted, hand-drawn style. This helped inspire the micro-campaign of their Kids Corner, for which I developed two characters, Teddi and Charli, who could walk through the science of T1D with younger patient audiences. Roll-out of social media assets and campaign is still ongoing as of Spring 2025.
